Ad ManagementAnalytics
Ad efficiency for a fashion brand
By fixing the tracking setup and building a creative testing cycle, we cut acquisition cost within a quarter.
Sector
E-commerce
Duration
6 months (ongoing)
Team
3-person team
Year
2025
Starting point
Campaigns ran with broad targeting and conversions were under-tracked. Nobody knew which creative was driving sales.
Services involved
What we did
We rebuilt conversion tracking with server-side tagging.
We simplified the campaign structure based on product group profitability.
We created a weekly creative testing calendar and a naming standard.
We made per-channel budget allocation manageable from a live dashboard.
Results
-38%
customer acquisition cost
2.4x
return on ad spend
52%
less time spent on reporting
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