Social MediaContent
Content transformation in municipal communications
We turned announcement-driven communication into a steady content system that answers citizens' questions.
Sector
Public Sector
Duration
8 months (ongoing)
Team
4-person team
Year
2025
Starting point
Posts were irregular and single-format; citizens' questions went unanswered, and the communication flow during crises was unclear.
Services involved
What we did
We defined content categories and a publishing rhythm based on service areas.
We brought short video and informational formats into the production pipeline.
We set up a community management procedure with response time targets.
We created an approval and escalation flow for crisis communication.
Results
3.1x
increase in engagement
< 2 hours
average response time
46%
reach growth
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